Margaret Meps SchulteThere’s a lot to be said for experience, and the more diverse, the better. I’ve been a communications consultant for over 30 years, but I haven’t always called myself that. Instead, here are some of the roles and titles I’ve held since 1981:

  • Information Architect, Content Manager, Knowledge Manager
  • Art Director, Graphic Designer, Illustrator, Photographer
  • Systems Integrator, Web Developer, WordPress Developer
  • Public Affairs Manager, Sales & Marketing Coordinator
  • Technical Writer, Author, Editor
  • Public Speaker, Entrepreneur
  • Business Consultant, Business Analyst
  • Project Manager

My wide-ranging skillset makes it possible for me to look at each client’s communications challenges from a number of different perspectives.

With that said, there is only one perspective that truly matters: The audience. If you haven’t reached your audience, then you aren’t really communicating. Effective communications require that you reach your audience, not just broadcast information and hope it reaches a receptive ear.

What information is your audience they looking for? Have you delivered it in a medium they can easily understand and act upon? Have you provided a means for your audience to give you feedback? Are you tracking the effectiveness of your communications?

Give me a call, and let’s do an assessment of your organization’s communications and then come up with an actionable plan. Your audience is out there, waiting to hear from you.

 

Introducing Choose Art Communications

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